Build Your Event Business
Learn how to plan, launch, and grow profitable events through structured online seminars. We cover pricing strategies, vendor negotiations, marketing tactics, and operational systems that actually work. No fluff, just practical frameworks you can use right away.
Course Tracks
Pick a track based on where you are right now. Each one walks you through specific skills with live Q&A, case breakdowns, and peer discussions.
Starting from Scratch
If you're thinking about event planning but don't know where to start, this track covers the basics: choosing your niche, understanding client expectations, building your first budget template, and pricing your services so you actually make money.
We'll talk through real contracts, how to handle deposits, what insurance you need, and how to find your first clients without spending thousands on ads. You'll leave with a checklist and a timeline you can follow.
- Event types and choosing your specialty
- Creating proposals that convert
- Basic budgeting and vendor sourcing
- Legal basics and contracts
- Getting your first paying clients
- Managing timelines and checklists
Track Details
Kyle Brennan
Event Business Consultant
8
Sessions
12
Weeks
Live
Format
24
Max Size
Increasing Your Revenue
You've done a few events, but the margins feel tight and the client pipeline is inconsistent. This track focuses on pricing strategies that reflect your value, upselling add-on services, and building systems that bring in repeat bookings.
We analyze real P&L statements, discuss negotiation tactics with vendors, and walk through marketing approaches that don't require a full-time social media manager. By the end, you'll know where your money is leaking and how to plug those gaps.
- Value-based pricing models
- Upselling services and packages
- Client retention and referral systems
- Vendor relationships and commissions
- Marketing that converts without ads
- Tracking profitability per event
Track Details
Dana Kowalski
Revenue Strategy Lead
10
Sessions
14
Weeks
Live
Format
20
Max Size
Building Operational Systems
You're handling multiple events at once, and the admin work is eating your time. This track teaches you how to systematize vendor management, automate client communications, and build workflows that let you scale without burning out.
We look at software tools, delegation strategies, hiring your first assistant, and standard operating procedures for common tasks. You'll also learn how to manage cash flow when you're juggling overlapping events with different payment schedules.
- Workflow automation and templates
- CRM systems for event planners
- Hiring and training support staff
- Cash flow management across events
- Quality control at scale
- Building repeatable processes
Track Details
Ellis Thorne
Operations Specialist
12
Sessions
16
Weeks
Live
Format
18
Max Size